26-27 MASA Public School Advocacy: A Superintendent's Toolkit

This interactive three-hour workshop provides school district leaders with practical tools and strategies for effective public school advocacy. Participants will learn how to engage school boards and community partners, develop a network of trusted key communicators, build productive relationships with legislators, and communicate district priorities clearly and effectively.

Through guided discussion, hands-on activities, and action planning, participants will practice using local data and stories to craft concise, nonpartisan messages for different audiences. Each participant will leave with an advocacy toolkit and a personalized action plan for strengthening communication and engagement within their district and community.